Opticians and the Internet- Use it or Fear it?

COO screen shotI’ve been thinking about some of the “threats” to the optical profession that I have witnessed over the forty + years that I’ve been a practicing optician. When the big box stores started opening, the talk amongst eye care professionals (ECPs) was that it was a huge threat to the survival of the optical industry, especially the independent optician and optometrist.
Didn’t happen. Then laser surgery and the talk was that it was the beginning of the end. Didn’t happen. And now we have a new threat to our existence. The Internet.  Is this the “Big One”? ECPs have been watching  the Internet grow at a steady pace for years.

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