Category Archives: Lorne Kashin

They’re In The Door….. Now What?

Vision Monday 002I had a conversation today with one of my staff concerning a problem one of her optician friends was having with their optician staff making a sale and ensuring that the client returns for subsequent purchases and advice regarding eye care. This made me think. What makes for a great optician? Would a great salesperson be an ideal optician? Would an optician with amazing technical skills be the ultimate? Or how about just a great schmoozer.
We pondered and discussed at length what would be the make-up be of the perfect optician.

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